Why I started Miik — with founder and designer Donna Smith
Hey everyone, Donna here! 👋 I wanted to pop on here really quick and introduce myself, as our community continues to grow and we are connecting with new people every day! Give this video a watch to learn more about what made me start a company in one of the most risky industries: Clothing and Textiles! 😲
I am the founder, owner and designer of Miik Inc, and I want to tell you a story about an ugly skirt. It's the reason I started this business—crazy, but true! My husband bought me this bright orange bamboo skirt quite a few years ago. It was NOT my style...but the fabric was irresistible. Buttery soft, stretchy and durable. Fashion be damned, I wore that ugly skirt all summer long. I thought...if I was willing to wear a skirt I don’t even like, how much would I wear a beautifully designed piece made of the same soft, stretchy fabric? A seed was planted.
I began learning more about the environment and fast fashion. I hated the idea that people were buying cheap clothes that would only last a season or two, ending up in a landfill site. It wasn’t long before I realized that there really was a huge gap in the market, and I wasn’t alone. People (like you!) were searching for soft, comfy clothes in flattering designs that would stand the test of time.
Miik's mission is to inspire you to create a wardrobe you truly LOVE, with a less is more mindset. Every piece I design is made from our custom milled, buttery soft, eco-luxe fabrics, and is designed and sewn right here in Canada. 🇨🇦🌿
Connecting with you all has brought me so much joy and a sense of community that has been much needed this last year. If I had it my way, I would meet each and every one of you face-to-face! I can’t wait until the world opens up so we can plan some events to make that happen. But, the second best option is to drop a little note in the comments and introduce yourself. Whether you've known Miik for a couple years or a couple minutes, I'm so happy you're here ♥️
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- Donna